Whether it's in the form of a photo displayed on a web page or a photo attached to or inserting into an email message, real estate professional upload and download image files to the internet thousands of times a day. To load quickly on the internet,
photo files must be optimized.
Web optimization of photo image files is the process of reducing the file size of an image to be displayed on the internet so that it loads acceptibly fast on a web page in an email.
Why does it always seem that when there are great weather conditions for taking realty photos, you're busy in the office or with a client? Then, when you have time to take the picture, someone has parked a car in front of the property and the sky has
turned into a blah shade of grey.
Perhaps, a retouching job is what you need. Retouching can make everyday snapshots look more like the work of a professional photographer.
Is slow performance driving visitors away from your web site?
If your site includes slow-loading photos, you may be losing valuable web site traffic..
Numerous studies and surveys have concluded that, on average, internet users are willing to wait only 7 to 10 seconds for content to appear on a web page before they give up and move on to another site.
Using photos that have not been properly optimized for fast web delivery can drive viewers away from your listings pages. Once a visitor has decided that your web site is too slow, it is very unlikely that they will ever return.
Compare Examples
In the examples below, the top photo has not been optimized for the web. It has a file size of 365 kb and will take several minutes to display for the typical internet user with a dial-up connection. The bottom photo has been optimized for the web. It
has a file size of 15 kb and will display in about 3 - 5 seconds.
18 sec. @ K
5 sec. @ K
360% Faster
"I don't have to worry because I use a digital camera."
Many people have the mistaken idea that by using a digital camera, they will have image files that are ready for the web. The photo above was taken with a good quality digital camera and the result is easy to see. Reload this page to compare the download speed of the two images.
Photo Optimization Services
Some real estate professionals have invested the time and money necessary to learn photo optimization skills. Many have been trained by us to create their own fast-loading realty photo files.
Others, however, are either too busy or not inclined to perform these technical tasks. For those realtors, Show Your Listings offers affordable custom photo optimization services.
18 sec. @ K
5 sec. @ K
360% Faster
